Fenwick of Bond Street will celebrate London Fashion Week in style -championing the best of British design talent while hosting style focused events.
To celebrate, the department store has given five of Britain’s most exceptional designers one Bond Street window each entirely devoted to display their latest collections.
Set to become London’s most fashionable window display, the Bond Street windows will be dedicated to fashion favouritesPreen, Zoë Jordan, Clements Ribeiro and Richard Nicoll as well as the nation’s hot new homegrown accessory designer Amelia Powers.
Styled by the Telegraph newspaper fashion team, each window showcases an exclusive edit of each label’s autumn winter 2013 collection available to buy now from Fenwick. To support this project there will also be an exclusive online video interview with every designer on the store’s website (www.fenwick.co.uk).
Amelia Powers’ window will debut her classic and coveted bag ‘The Bond’ in a new limited edition green hue exclusively created for Fenwick.
Preen will also launch an exclusive pop-up shop on Fenwick of Bond Street’s second floor for LFW.
Fashion fans will be spoilt by this shop-in-shop comprising the largest edit of Preen’s autumn winter collection available to buy under one roof.
The autumn winter collection is characterised by Preen’s punk influences with pretty touches in a discerning palette of white, black and red brought to life with flashes of daring scarlet.
To reflect this collection the pop-up shop will be distinguished by a huge red stripe installation.
Not only will the Bond Street windows be celebrating British designers, the store’s Brook Street windows will also applaud the best of British bags.
From its stable of British accessory talent, the store has selected designers who will each have a window devoted to their latest must-have bags comprising Mulberry, Paul Smith and Bottletop.
Ethical accessories specialist Bottletop’s window will feature its latest product made from upcycled material as well as exclusive campaign imagery and video content.
To further support its charitable work Bottletop will have an exclusive installation of its ethically produced bags on October 7th to run for three weeks in one of the Brook Street windows.
David Walker-Smith, Managing Director of Fenwick Bond Street says: “What better time to update your wardrobe than during LFW. Our multi-brand edit showcases this season’s most tempting trends.
“Fashion forward and impossible to resist, these trends include masculine tailoring, flashes of hot pink and blue, prints and the must-have winter essential - the cocoon coat.”
During LFW American designer Eileen Fisher will also be making an in-store personal appearance. Fisher will present an exclusive autumn 2013 fashion show.
Select customers will have the chance to enjoy an exclusive afternoon tea with the designer on 12th September from 4:00pm to 6:00pm.